Insurers publish claims-paid statistics annually, and they are frequently cited when a client questions whether protection pays out. Whether they change a client's mind is a different question.
This matters because a statistic that a client finds abstract or self-serving can undermine the point it was meant to support. Advisers who use claims data well seem to pair it with something more concrete.
Discussion questions:
- Do published claims statistics change client attitudes in your experience?
- What do you pair them with — case examples, underwriting explanation, something else?
- Where does the published data still fall short of what clients want to know?
Please anonymise any case examples and avoid recommending specific providers.
This thread is an editorial prompt from Adviser Forum. Please answer from your own experience rather than on behalf of the profession, avoid presenting any response as regulatory or legal guidance, and strip out any detail that could identify a client, a case or an individual member of staff.